← Alipta BallavIndividual Contributor
03

Microsoft · Dynamics 365 Contact Center · 2022–2026

Reducing Average Handling Time through Conversation Orchestration

An AI-native coordination layer that reduces avoidable waiting, transfers and repeated context—without treating shorter calls as the only measure of success.

Business goal

Reduce Average Handling Time

My role

Individual contributor · Product design

Design shift

Static routing → continuous orchestration

Evidence

700+ preview customers · 8–10 → 2 days

Conversation Orchestration administration experience for Dynamics 365 Contact Center.

01 · Business problem

AHT was being lost in the system, not only on the call.

Average Handling Time combines talk time, hold time and after-call work. Static routing increased avoidable waits, transfers and repeated explanations before an agent could resolve the issue.

AHT = (talk + hold + after-call work) ÷ interactions

Design could influence hold time and talk time by getting each conversation to the right resource with context intact.

02 · Design challenge

Translate an operational target into better decisions.

The design responsibility was not to rush agents. It was to remove the orchestration friction that made customers wait, repeat themselves or move between teams.

Goal

Reduce AHT

Friction

Waiting · transfers · lost context

Design

Continuous, explainable decisions

Outcome

Faster resolution with quality intact

03 · Key decisions

Three moves connected design to the business goal.

01

Make decisions continuous

Re-evaluate wait time, queue health and expert availability throughout the conversation—not only at arrival.

02

Make AI logic inspectable

Use grounded variables, live previews and explicit fallbacks so admins can trust what will happen.

03

Make authorship accessible

Replace brittle rule trees with natural-language playbooks, templates and reusable patterns.

04 · Product evidence

The system observes, evaluates and acts.

Playbooks continuously coordinate priority, overflow and reconnection as customer and operational conditions change.

If VIP + wait > 30 sec

→ Escalate priority

If No agent available

→ Route to overflow

If Repeat customer

→ Reconnect previous agent

Customer service journey showing where orchestration coordinates the experience.
Journey evidence · orchestration sits between customer intent and resolution.
Conversation Orchestration home showing enablement, setup and prompt templates.
Active conversation orchestration playbooks in the admin center.
Natural-language playbook editor with grounded variables and preview.
Preview of a returning-customer orchestration playbook.
Start with a guided setup and proven playbook patterns.01 / 04

05 · Outcome and evidence

Separate what shipped from what it is designed to move.

No unsupported AHT reduction is claimed. The business measure remains explicit; product and delivery evidence show the mechanism and adoption signal.

Evidence

700+

Customers in public preview

Evidence

8–10 → 2 days

End-to-end prototype integration

Intended impact

Lower AHT

Less waiting, transferring and repetition

Intended impact

Faster setup

Natural-language playbooks replace rule-heavy configuration

06 · Craft takeaway

Design the mechanism behind the metric.

“Reducing AHT is not about making conversations shorter. It is about removing the system friction that delays resolution.”